Home - Critical Info

Our mission

Critical Info takes the stress and uncertainty out of estate management and end-of-life ceremonies by allowing people to securely take control of their estate, be actively involved in their own memorial and decide the future of their legacy. Learn more about our commitment to the community.

After experiencing the death of a close friend, Founder Catherine Ashton was motivated to develop a platform to:

Help people learn about the various choices available when someone dies.

Learn about what steps need to be taken.

Allow people to document their choices.

What we do

Platform

Currently under development, the Critical Info cloud-based web application will allow you to document your life, your wishes and your legacy to share with your loved ones.

Podcast

Listen to the stories told by people who have experienced the death of a loved one. Learn from the knowledge of experts in the deathcare industry. With this guiding intention, Don’t Be Caught Dead will launch on Thursday 22 February.

Resources Hub

All of the Critical Info in one place, so you can learn about your end-of-life choices, connect with supporting organisations and be guided through the steps after a loved one dies.

Our promise

We guide you through the questions you need to answer and what documents you need to collect.

We don’t ask you to upload sensitive data such as bank account details or tax file numbers.

There are no unexpected data storage limits or hidden charges to store your data.

We offer a national concierge service to help you or your loved ones complete their account profile.

Testimonials

What our community is saying

“The prototype truly does reflect Catherine's vision and the problems at hand. Upon further validation, through focus groups, the prototype has been refined to get as close to that product market fit as possible.”

Otto Tatton, Commercial Director, Hyper HQ

“As someone who has seen the behind-the-scenes development of "Critical Info," I am genuinely excited about its potential impact. This app isn’t just a tool; it’s a testament to thoughtful, user-centric design and development. I eagerly anticipate its launch and am confident that it will offer a truly enriching user experience.”

Vicky Solopotias

“Good on you and keep doing what you're doing. Catherine It's a great initiative”.

Dr Renee Stamation Emergency Doctor

Podcast Guest

“There's a heap of decisions to make. So I think what you're trying to create is a really fantastic space for people. Particularly if I do get to plan before someone passes via an illness or whatever. If they've got time; an absolutely wonderful resource for someone to delve into to prepare.”

James Robinson

Podcast Guest

“I think we can't talk about this enough. So I'm really want to say Be proud of yourself for having the initiative. Because if I had had access to something like this in the past, it would have been a really powerful support for me, I think so I'm grateful that you're doing it and I am grateful for the opportunity to share my story.”

Libby Neesham

Podcast Guest

Resource Hub

A groundbreaking podcast that bridges the gap between the living and the departed.

Join the Critical Info Community
and be Rewarded!

Sign up to be one of the first users of the Critical Info web app when it’s released in 2024 and receive a lifetime 10% discount.

Join the Critical Info Community
and be Rewarded!

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Your Critical Info  in one place

You may not be ready to die,  
but you can be prepared.

Our mission

After experiencing the death of a close friend, Founder Catherine Ashton was motivated to develop a platform to: